What Lessons Can We Learn Regarding Social Marketing Efforts from This Case?

Published: 2021-06-29 07:11:10
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Category: Social Issues

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Q1 : What lessons can we learn regarding Social Marketing efforts from this case?
* Establish Centre at the Heart so as to maximize efficiencies: Prabartana chose to work in the in the district of Tangail because of the relationship between agricultural and rural industries, so that we could fully understand the livelihoods of our rural producers. Tangail is a key area of Bangladesh due to its handloom production. It is an agricultural surplus area and handloom weaving is a predominant income activity.

* Motivating and Sustaining the Enthusiasm: Through schemes like free lunch to employees, minimum wages, timely monetary help in the form of loans acts as a motivating force. With the help of such schemes employees and participants experience feeling of belongingness and their enthusiasm is sustained. This sort of sustenance and short success are very important to continue the drive.
* Women as Epicenter of success: The weaving production is mostly done in villagers' homes, which follows the community's social norms. Many women are only involved in the pre-weaving stages and are not treated as equals especially in regards to pay and decision-making. Women came forward to be 'change agents' of the social system of production. UBINIG supported the women by giving cash capital so that they were in position to buy their own looms and help was given to access yarn.

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