Walmart Case Study

Published: 2021-06-29 07:06:35
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1. Globalisation
1.1. Issue
As identified by Glass and Soderquist, one of the key problems faced by Wal-Mart currently is the recent drop in value of Wal-Mart stock. The drop in stock value was attributable to the fall in the level of Wal-Mart's growth. Having grown vigorously over the past decades it is unsurprising that the growth rate of Wal-Mart is starting to decline.

1.2. Suggestion
It is submitted that this problem may possibly be overcome through globalization. International expansion could give Wal-Mart the much needed growth spurt. Wal-Mart's success in its initial years was attributable to its ability to enter key geographic markets and benefit from an early mover advantage. A similar strategy could be adopted with respect to the international market.

For this, Wal-Mart would first have to assess the international market. This would require analyzing for instance what products or services are already available, who are the strong players in the market, and whether it would be possible to compete with these players; the choice to enter a country ought t o be made strategically based on local demand and Wal-Mart's ability to implement its key set of activities within the chosen country. Globalisation is likely to be successful for Wal-Mart since it would provide Wal-Mart with an enlarged market in which it may implement its well-developed operations-strategy.

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