Trap-Ease America: The Big Cheese of Mouse traps
Faculty Name : Mr.A.Ramesh
Team Members : T.Ritu Sri, Tanushree Das, T.Uday , Abhiram, M.Krishna Rao, V.Vamsi Krishna
Issue: - A group of investors in order to market the innovative mouse trap formed trap ease America in January.
They hired Martha to serve as president and manage the organization. But in spite of the clever design and efficiency, the product did not bring profits to the company. The demand and sales always fell radically short of expectations. Though the trap won the first place among all the new products in a trade show, it could not attract the customers. Martha detected some problems but none seemed serious. We are doing this case study to analyze what factors are responsible for this situation and suggest some strategies that will help Martha to sustain in the business and keep the investors happy.
Martha followed theproduct conce ptapproach.
She thought that the value proposition of the product will bring along the customers without much
promotion. The product was easy to use and designed keeping the safety of the customers in mind. Its