International MarketingPlan Guide toTetra Pak entry in BahrainSubmitted By,Nikhil Gupta A026Allen Bernard E011Daksh Tripathi A064Christo Thomas D063Rohit Iyer I017Angad Sethi B052Megane Imbert ACKNOWLEDGEMENTSWe owe a great many thanks to lot of people who supported us during the project.Our deepest thanks to Prof.Hitesh Kalro who during each of the class sessions introduced new concepts of International Marketing and gave us a real world practical approach that companies should adopt for their market entry/expansionI would also like to thank the institution for giving us this opportunity and providing us with the Library facilities during late night college hours.EXECUTIVE SUMMARYTABLE OF CONTENTSAcknowledgments 2Executive Summary 3Table of Contents 4 1.0 Introduction2.0 Situational Analysis2.1 Company Analysis2.2 Organization’s Assets and Skills2.3 Market Analysis2.4 Competitor Analysis (in country of investment)3.0 SWOT ANALYSIS3.1 Internal Company Strengths and Weaknesses3.2 External Market Opportunities and Threats3.3 Implications of SWOT Analysis4.0 OBJECTIVES 4.1 International Objectives4.2 Market Objectives5.0 RECOMMENDED MARKETING STRATEGY (TSP Framework)5.1 Target Markets Identification and Segmentation Strategy5.2 Market Positioning5.3 Market Entry Strategy6.0 MARKETING MIX STRATEGIES AND TACTICS6.1 Product/Service and Branding Strategy6.2 Price Strategy Structure6.3 Place (Distribution) Strategy6.4 Promotion Strategy (including Promotional Budget)7.0 BIBLIOGRAPHY/REFERENCES8.0 APPENDICES8.1 Situation Analysis8.2 SWOT Analysis8.3 Evaluation of Alternative Marketing Strategies8.4 Company promotional/product brochuresINTRODUCTIONTetra Pak is one of the three companies in the Tetra Laval Group focused on providing the best possible processing and packaging solutions for food across more than 175 countries. Founded in 1943, by Dr. Ruben Rausing – its basic tenet was that a package should save more than it costs. It has its headquarters in Switzerland. Currently, it is the world’s leading food processing and packaging solutions company employing more than 24100 employees. Paperboard and sugarcane are among the renewable products they use to make the packages.