Taste Supermarket Chain in Hong Kong

Published: 2021-06-29 07:00:09
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Category: Business

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1.1 Background of Taste

Taste is a chain supermarket in Hong Kong owned by AS Watson, a wholly owned subsidiary of Hutchison Whampoa Limited. It began the first branch in Festival Walk, Kowloon Tong in 2004, but most of the branches are opened based on the re-decoration of Park'n Shop, Taste's sister company. Its main customers are middle-class families. Its retail products are similar to those in Park'n Shop and Great.

Some parts of stores are renovated that they were ParknShop before, then they change to operate with new operation method. Comparing with ParknShop, Taste’s merchandises are relatively superior quality, the main competitor is Market Place by Jasons.

Taste is the high-class standard supermarket in Hong Kong. Taste provides higher-priced merchandise caused it can attract the shoppers who are high income. Most of the shoppers who are from Olympian City 2 are affluent shopper, so it can attracts them to purchase high price product.

A.S. Watson Group (Hong Kong) Ltd provide a promotion that is membership card, so Taste can participate in this promotional activities.

1.2 Olympian City

A. Assortment

There are wide ranges of assortment. Each variety brings out many assortments. It displays the products by variety.

B. Merchandise quality

Taste of Olympian City most goods are from around the world. For example, it sells fresh seafood, Asian and Japanese products, Watson's Wine Cellar Wine. Taste also provides some merchandise’s style and designs is high class, for example, they adopt those product have a grand looking.

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