Strategic planning is known as environmental scanning. It can tell the company how to go from where they are now to where they want to be. Nowadays, many international hotels are competing the global market by searching the most suitable global strategy for achieving the purposed market segment and meeting with the expectation of initial investment. There are four types of global strategies; they are International, Multidomestic, Global and Transnational Strategy.
From the selected case, we can see that the Best Western International is using the Multidomestic Strategy. Because Best Western Chinese Hotels adjust the bedding amenities in order to response the local needs and requirement rather than keep certain way with the global standard. The accommodation product features are tailored to the local domestic market to create the unique characteristics that define the locality.