KEY SUCCESS FACTORS FOR STARBUCKS CORPORATION
Cole Ehmke (n.d.) described competitive advantage as that which gives an edge to a business over what the competition can offer. It helps to provide the reason why a customer chooses to purchase from a business instead of the competition.
In the light of the above, an attempt will be made to highlight some of the key success factors that have given Starbucks Corporation an edge over others in the coffee sales industry. The writer will like to emphasize that the information on Starbucks Corporation was retrieved from a secondary source and not that the writer has had any physical contact with this organization. Nonetheless, this does not take away anything from the quality of research work that will be put into capturing the key success factors of Starbucks Corporation.
2.0 Stores Expansion
One of the successes of Starbucks Corporation in the coffee sales industry can be associated with the hree year expansion strategy which started in 1992 and was centered on establishing the company presence in all demographically favourable locations which can be serviced by the company's operations structure (Thompson, 1997).