Rogers Chocolates Case Study (internal/external Analysis)

Roger's Chocolates

Table of Contents
External Analysis 3
A. Chief Economic Characteristics 3
B. Five Force Analysis 7
C. Driving Forces 9
D. Strategic Group Map 11
E. Key Success Factors 12
F. Overall Attractiveness of the Industry 13

Internal Analysis 14
A. Identification of Business Strategy 14
B. Financial Analysis 16
C. SWOT Analysis 19
D. Competitive Strength Analysis 22

Test of Winning Strategy 23
A. Fit Test 23
B. Competitive Advantage Test 24
C. Performance Test 25
D. Summary of Tests of Winning Strategy 26
E. Identification of Strategic Issues 27

Recommendations 28