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RETAILING MIX
PRODUCT
Retailer decide what to sell on the basis of what their target market wants to buy.
They can base their decision on market research, past sales, fashion trends, customer request & other sources.
More width & depth of product assortment.
PROMOTION
Advertising, PR, sales promotion.
Goal : to help position the store in consumer minds.
Retailers advertising is carried out mostly at the local level . Local advertising by retailers usually provides specific info about their stores, such as location, merchandise, hours, prices & special sales.
National retail advertising generally focus on image. (Gucci, Adidas, Nike)
LOCATION
* Decision important
1. Retailer making a large, semipermanent commitment of resources that can reduce its future flexibility.
2. Location will affect the stores future growth & profitability.
* Site location begins by choosing a community consider the area's economic growth potential, the amount of competition & geography.
PRODUCT
Retailer decide what to sell on the basis of what their target market wants to buy.
They can base their decision on market research, past sales, fashion trends, customer request & other sources.
More width & depth of product assortment.
PROMOTION
Advertising, PR, sales promotion.
Goal : to help position the store in consumer minds.
Retailers advertising is carried out mostly at the local level . Local advertising by retailers usually provides specific info about their stores, such as location, merchandise, hours, prices & special sales.
National retail advertising generally focus on image. (Gucci, Adidas, Nike)
LOCATION
* Decision important
1. Retailer making a large, semipermanent commitment of resources that can reduce its future flexibility.
2. Location will affect the stores future growth & profitability.
* Site location begins by choosing a community consider the area's economic growth potential, the amount of competition & geography.